maku
Services

Four tracks.
One system.

Each engagement stands on its own — and connects to the whole revenue cycle. Start where the gap is biggest.

Diagnosis

Revenue Leak Diagnosis

A 20-minute structured conversation that shows where your B2C revenue is leaking — with concrete numbers and prioritised levers. Free, no sales pitch.

  • Entry Revenue Scan
  • Depth Deep-Dive Audit
  • Goal Locate the main leak
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Conversion

Conversion Optimisation

80 % of B2C leads get lost. maku builds the system that turns leads into paying customers — measurably, sustainably.

  • Entry Conversion Leak Scan
  • Depth Lead-to-Revenue Audit
  • Build Conversion Engine
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Retention

Customer Retention

65 % of customers never come back. maku builds post-purchase journeys that bring customers back — systematically, not accidentally.

  • Entry Revenue Scan
  • Depth Retention Audit
  • Build Retention Engine
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Adoption

CRM & Team Adoption

70 % of CRM rollouts fail on the team side. maku brings employees along — with change management, training and day-to-day support.

  • Entry Revenue Scan
  • Build CRM Adoption Programme
  • Lead Fractional CRM & Revenue Officer
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Method in one sentence

How the typical path
looks with us.

Four steps, in this order. Not every client goes through all four. But we deliberately decide whether a step is sensible at all – rather than just selling the next one.

  1. 01

    We locate the main leak.

    With Revenue Scan or Deep-Dive Audit – depending on how clear the picture already is. The goal is a picture that enables a decision, not a report that covers everything.

  2. 02

    We deepen only where clarity is missing.

    Lead-to-Revenue Audit, Retention Audit, adoption diagnosis – always on the most expensive lever, never on everything in parallel. Depth only where it changes a decision.

  3. 03

    We build the right next step.

    Conversion Engine, Retention Engine or CRM Adoption Programme – whatever the diagnosis named as the next lever. Not less and not more.

  4. 04

    We lead on time, only when leadership is missing.

    Fractional CRM & Revenue Officer – when conversion, retention and adoption need to be steered together and internal steering capacity isn't there. Otherwise not.

Next step

Not sure where
your biggest lever is?

In 20 minutes you'll know.

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