Revenue Cycle Partner
Most B2C companies lose 80 % of leads before the first purchase — and 65 % of customers never come back. maku builds the system that closes both gaps.
Brands we've worked with over the years on retention, conversion and long-term relationships.
Enquiries come in. Intent is there. But the path from lead to paying customer is not designed. No systematic follow-up. No clear qualification.
The purchase is done. Then what? Silence. No message. No onboarding. No reason to return. The relationship ends before it began.
You pay for every customer twice.
And lose them anyway.
Three tracks. One goal: close the entire revenue cycle — from first click to lifelong customer.
Turn more leads into paying customers — systematically. Not with a bigger budget, but with a coherent process.
Conversion Optimisation →Turn the first purchase into a lasting relationship. Not through discounts — through relevant, timely guidance.
Customer Retention →Technology only works if the team shows up. We make sure CRM and processes are lived — not just installed.
CRM & Team Adoption →A model that shows where classic funnel thinking stops — and where maku begins. Built on relationship psychology, not just technology.
The lying 8 (∞) closes the entire revenue cycle: from first click through purchase to recommendation. No start, no end — momentum.
Follow-up rate from 50 % to 100 %
«Working with maku is something I'd recommend to any company that wants to strengthen customer retention with intent.» Thierry Karrer, CEO Smoothline AGRead the full story
Conversion +13 percentage points
«Our customers notice today that we really understand them. With maku we managed to make advice genuinely more personal.» André Plöger, CMO DERTOUR SuisseRead the full story
