Contact history in Microsoft Dynamics 365 Customer Insights
The journeys contain all defined contact processes of all segments. This is a visual process digitization. Every step of the contact process is mapped here. The journey can be viewed at all altitudes - right down to the level of individual prospects and leads. All touch points are defined here, but also documented.
How exactly does the Journey work?
Each step of the customer interaction is defined in the Journey. The customer clicks? If Yes, then this happens. If no, then this happens. The customer was in the store? Then a waiting time can be defined, after which another action is triggered. This all works AI-based and is a superior lead generation engine.
What is it like to work with these Journeys?
When you set up Dynamics 365 Customer Insights, you need a careful design phase. After that, large parts of your marketing run automatically. You have an extremely powerful tool in your hands with Dynamics 365 Customer Insights, and your lead nurturing possibilities are almost limitless.
What can the Journey map?