maku

We are maku.

Revenue Cycle Partner for B2C companies in Switzerland. We build systems that win customers — and keep them.

Pascal Kuptz in Baden – founder of maku consulting

Founder & CEO

Pascal Kuptz

Over ten years of experience in CRM, marketing automation and business intelligence. Pascal founded maku because he saw how much revenue B2C companies lose — not for lack of tools, but for lack of systems.

His approach: not more tools, but a system covering the whole revenue cycle — from first click to long-term relationship.

Distributed by design.
Aligned on delivery.

5 specialists. 4 time zones. 1 system. Remote-first – headquartered in Baden, Switzerland.

5

Portrait of Pascal Kuptz, Founder & CEO at maku consulting

Pascal Kuptz

Founder & CEO

01
Portrait of Matthias Mann, Cofounder & Data Specialist at maku consulting

Matthias Mann

Cofounder & Data Specialist

02
Portrait of Berkay Sevgili, RPA & Data Integration at maku consulting

Berkay Sevgili

RPA & Data Integration

03
Portrait of Thiago Dantas, UX & UI at maku consulting

Thiago Dantas

UX & UI

04
Portrait of Erik Aandal, CRM Config & Automation at maku consulting

Erik Aandal

CRM Config & Automation

05
Locations

From Switzerland.
International by design.

4 cities. 3 time zones. Remote-first since day 1.

City view Baden, Switzerland — maku HQ

Baden

UTC+1

Switzerland — HQ

47.4734° N, 8.3064° E

City view Lisbon, Portugal

Lisbon

UTC+0

Portugal

38.7223° N, 9.1393° W

City view Oslo, Norway

Oslo

UTC+1

Norway

59.9139° N, 10.7522° E

City view Rio de Janeiro, Brazil

Rio de Janeiro

UTC-3

Brazil

22.9068° S, 43.1729° W

What we believe

01

Systems before tools.

A single tool doesn't solve a systemic problem. We think in cycles, not in features.

02

Clarity before complexity.

Before anything gets automated, it has to be understood. Clarity first, structure second.

03

Outcomes before activities.

We measure ourselves by what happens for our clients — not by the number of our hours.

Chosen by brands
that take customer relationships seriously.

AMAG
Skoda
Audi
Johnson & Johnson
Kuoni
DERTOUR Suisse
Smoothline
10+ Companies
guided
10+ Years of
experience
+13 pp Conversion
uplift (avg.)
CH 100 %
Switzerland focus

The best way to
understand us:
a conversation.

20 minutes. Free. With concrete findings.