Stance
Why I
Why I
do this.
A personal framing
Most B2C companies I meet don't have a tool problem. They have an architecture problem. HubSpot is there. Salesforce is there. But nobody has a view of the whole cycle — and in the handoffs between marketing, sales and service, revenue leaks out systematically.
That observation comes from ten years of work across automotive, travel, medical aesthetics and consumer health. Very different industries, the same underlying pattern: fragmented data, diffuse ownership, systems without a home.
That is why maku. Not a CRM vendor. Not a performance agency. An independent revenue operations partner who thinks in cycles rather than features — and builds systems where they're missing.
