maku
Conversion

80 % of your leads are lost.
We change that.

Enquiries come in. The intent is there. But the path from lead to paying customer is not designed.

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The problem

Leads come in — but without a system, interest never becomes revenue.

«The leads are there.
Nothing ever comes of them.»

– Every B2C company without a lead process.

Core problem

No systematic follow-up.

Leads come in, and then? Some get a call, some get an email, some get nothing. There's no process that catches every enquiry.

Marketing and sales disconnected.

No shared qualification, no shared language. A gap between the teams.

Too long a buying journey.

Too many steps, too little orientation, too little trust between interest and close.

No measurability.

How many leads become customers? Where do they drop off? Without numbers, optimisation is a coincidence.

The approach

How maku systematises conversion.

We work along the left loop of the Human Growth Cycle™ — phases 1 to 4: understanding, engaging, trust, experience. These are the phases where a stranger becomes a customer.

Design the whole path

Design the whole path from lead to customer as one coherent system. Not a collection of optimised campaigns — a process that catches every enquiry, qualifies it and leads to the close.

Systematic, not accidental

Don't optimise individual campaigns. Build the process that catches every enquiry, qualifies it and takes it to close.

Mehr zum Human Growth Cycle™
Scope

What's included.

From lead scoring to measurable conversion uplift — all from one coherent system.

Core

Lead qualification system

Automated scoring of which leads are hottest. Your team works on the right enquiries.

Alignment

Marketing-sales alignment

Shared definitions, shared processes, shared data. No more silos.

Automated follow-up workflows

Every enquiry gets a response. At the right time, through the right channel.

Conversion tracking

Clear metrics per phase. You see where leads drop off and where the biggest lever sits.

Measurable conversion uplift

We hold ourselves accountable to results, not project scope.

Results

What it does
in practice.

At DERTOUR Suisse, maku built a central lead management system across 80+ stores.

DERTOUR Suisse — couple relaxing at a tropical resort
Travel — DERTOUR Suisse +13 pp

Conversion improved

Phases 2–3 were fragmented. Today enquiries across 80+ stores turn into bookings systematically.

Read the full story →
Happy patient after an aesthetic treatment
Aesthetic medicine — Smoothline AG ~100 %

Follow-up rate reached

Phases 5–7 were ungestaltet. Today every patient is accompanied systematically.

Read the full story →
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FAQ

Frequently asked questions about conversion optimisation.

01 How fast do I see results? +

First improvements typically after 4–6 weeks. Measurable conversion uplift after 3 months.

02 Do I need a new CRM for this? +

Not necessarily. We work with your existing system — or help you choose the right one.

03 How is this different from a marketing agency? +

Marketing agencies generate leads. We make sure leads become customers. That's the difference between traffic and revenue.

04 Does this work with low lead volume? +

Especially then. When every lead matters, a systematic process is even more important.

Next step

How many of your leads
become customers?

Let's find out together.

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