maku
Conversion

80 % of your leads are lost.
We change that.

Enquiries come in. The intent is there. But the path from lead to paying customer is not designed.

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The problem

Leads come in — but without a system, interest never becomes revenue.

«The leads are there.
Nothing ever comes of them.»

– Every B2C company without a lead process.

Core problem

No systematic follow-up.

Leads come in, and then? Some get a call, some get an email, some get nothing. There's no process that catches every enquiry.

Marketing and sales disconnected.

No shared qualification, no shared language. A gap between the teams.

Too long a buying journey.

Too many steps, too little orientation, too little trust between interest and close.

No measurability.

How many leads become customers? Where do they drop off? Without numbers, optimisation is a coincidence.

The approach

How maku systematises conversion.

We work along the left loop of the Human Growth Cycle™ — phases 1 to 4: understanding, engaging, trust, experience. These are the phases where a stranger becomes a customer.

Design the whole path

Design the whole path from lead to customer as one coherent system. Not a collection of optimised campaigns — a process that catches every enquiry, qualifies it and leads to the close.

Systematic, not accidental

Don't optimise individual campaigns. Build the process that catches every enquiry, qualifies it and takes it to close.

Mehr zum Human Growth Cycle™
Typical path

The typical path in
conversion optimisation.

Three steps that fit different levels of clarity. You don't have to start at one – you step in where your current question sits.

Entry

Conversion Leak Scan

For a first reading when the picture is clear: leads come in, too few convert. We locate the most likely main leak and show whether a deeper audit will pay off.

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Depth

Lead-to-Revenue Audit

For the clean diagnosis of the most expensive leak between visit, enquiry, response, consultation and close. With revenue impact and prioritised levers.

Start audit conversation
Build

Conversion Engine

For the implementation: qualification, follow-up, routing, tracking, automation and measurable conversion lift. We build the system that catches every enquiry.

When an audit fits

You'll recognise these patterns.

Not every conversion problem needs an audit. But when several of these points apply, not taking the next step is typically the most expensive choice.

  • Leads come in, but too few become customers.
  • The team suspects a funnel problem but can't quantify it.
  • More traffic would amplify the problem rather than solve it.
  • Tracking is in place but doesn't answer the decisive questions.
  • Enquiry, booking or form flows feel friction-prone, but no one knows where exactly.
Scope

What's included.

From lead scoring to measurable conversion uplift — all from one coherent system.

Core

Lead qualification system

Automated scoring of which leads are hottest. Your team works on the right enquiries.

Alignment

Marketing-sales alignment

Shared definitions, shared processes, shared data. No more silos.

Automated follow-up workflows

Every enquiry gets a response. At the right time, through the right channel.

Conversion tracking

Clear metrics per phase. You see where leads drop off and where the biggest lever sits.

Measurable conversion uplift

We hold ourselves accountable to results, not project scope.

Results

What it does
in practice.

At DERTOUR Suisse, maku built a central lead management system across 80+ stores.

DERTOUR Suisse — couple relaxing at a tropical resort
Travel — DERTOUR Suisse +13 pp

Conversion improved

Phases 2–3 were fragmented. Today enquiries across 80+ stores turn into bookings systematically.

Read the full story →
Happy patient after an aesthetic treatment
Aesthetic medicine — Smoothline AG ~100 %

Follow-up rate reached

Phases 5–7 were ungestaltet. Today every patient is accompanied systematically.

Read the full story →
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FAQ

Frequently asked questions about conversion optimisation.

01 How fast do I see results? +

First improvements typically after 4–6 weeks. Measurable conversion uplift after 3 months.

02 Do I need a new CRM for this? +

Not necessarily. We work with your existing system — or help you choose the right one.

03 How is this different from a marketing agency? +

Marketing agencies generate leads. We make sure leads become customers. That's the difference between traffic and revenue.

04 Does this work with low lead volume? +

Especially then. When every lead matters, a systematic process is even more important.

Next step

How many of your leads
become customers?

Let's find out together.

Book Revenue Scan Discuss the Lead-to-Revenue Audit